Investing in technology and R & D will be the determining factor for success.

Records in development rates, stability and economic and political belief (internal and external) in our country are at levels never before achieved. Some time ago we anticipated a good time, the sea is calm, with projects being desengavetados. This exercise in futurology was not so hard to be blamed, especially in light of the critical situation of recent years.

This year I was more focused on the domestic market and, thanks to the characteristics of my career, I traveled many places outside the Rio-Sao Paulo-Brasília. On these trips I noticed that most columnists economy can not understand: the pragmatism of the day to day business, their beliefs and, above all, his animosity and perseverance to make things happen.

I believe this is the big difference and the explanation of why we are well above initial expectations, despite the government has not done its homework in order to contribute to the current state of the economy. The private sector in Brazil is increasingly conscious of their role in the market and the long way to go. More than that, the business has very notion that only with joint efforts and determination will get positive results of public and private institutions that are part of its ecosystem.

The universalist vision of the market brought the understanding that most delaying decisions – key can be fatal to the healthy survival of the company or industry entered. In the technological aspect, we see that the forecast of increased market concentration in order to amortize the investment in R & D (research and development) and scalability, as well as the need for complementarity, is increasingly present.

In that scenario presents itself, on what scale and complementarity determining factors will be, will have much value the fact that the technological improvement of your organization allows you to be part of the business community and / or willing to do mergers and acquisitions when the opportunity present. It could be the fact that his company is on the tip of specialization in which to invest in technology and R & D will also be a determining factor for success.

For all this, I insist that we keep believing and, most importantly, keep investing.

Carlos Freitas
CEO

Source: InformationWeek Magazine